New VTV Episode: The New Luxury – Merchandise, Don’t Sell

In this second episode on The New Luxury, Bonnie talks about the importance of merchandising an experience in a way that makes it easy for travel shoppers to visualize themselves at your hotel. She also identifies what hoteliers can learn from department stores and the auto industry to successfully merchandise lifestyle online and entice travel shoppers to book.

Complimentary Webinar September 10th – Last Chance to Register – Visual Content: The Key to Hotel Bookings

VFM Leonardo is offering a complimentary webinar featuring Henry H. Harteveldt, Vice President and Principal Analyst with Forrester Research on September 10th 2009, 2:00pm Eastern / 11:00am Pacific. Henry’s research helps travel industry eBusiness & Channel Strategy professionals worldwide understand and anticipate how technology will affect the way they market, sell, and distribute their products and services. Henry will unveil interesting and fresh research and insights into the role content plays with travel shoppers and how it impacts the five pillars of successful eBusiness.

New VTV Episode: Visual Content Decisions – What? How Much? Why?

In this episode, David discusses the importance of visual content as part of any hotel’s coordinated media front. Having consistent visual content (especially short, segmented video) that is relevant to your target guests in all of the right places online is the best way to tell your story and motivate them to book your hotel. David also shares a scenario in which not having a video of your hotel available on YouTube could eliminate it from being considered at all!

Content: The Key to Hotel Bookings?

The online travel planning process is one that often involves research on multiple websites and consideration of a number of factors. Learn why hotel content (primarily visual) plays a significant role in driving bookings.

New episode of VTV – How to Know Where the Fish Are

Jeff Higley, Vice President, Digital Media & Communications Travel Research
talks about where and how hotels are finding success online amidst a hotel sea with fewer fish than before. Learn the importance of marketing your hotel and ensuring your message is cohesive and relevant to your target consumers on every website and channel.

Preferred Hotel Group Selects VFM Leonardo as Exclusive Provider of Visual Content Distribution Services

Member properties of Preferred Hotel Group’s brands: Preferred Hotels® & Resorts, Preferred Boutique™, Summit Hotels & Resorts™ and Sterling Hotels™ to use VFM Leonardo’s VScape® and VBrochure™ products exclusively to distribute photos and rich media (virtual tours and videos) to 30,000+ electronic channels and travel websites in VNetwork™.

StarCite Partners With VFM Leonardo to Enhance Online Meetings Marketplace

StarCite, Inc., the leading provider of Web-based solutions to strategically manage corporate meetings and events, announced an extended partnership with VFM Leonardo Inc., the leader in online visual content distribution for hotels worldwide. Through the partnership, StarCite will showcase hotel properties to meeting buyers using compelling visual media powered by VFM Leonardo’s industry-leading VScape Digital Asset Management System.

New VTV Episode: Online vs. Offline Marketing

David talks about the shift from offline to online marketing in reaction to the tremendous increase in online travel shopping over the past five years. You will learn the roles of online and offline content and insights into measuring the ROI of online initiatives.

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