In this first episode of VTV, David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division shares his insights on merchandising online in the context of hotels and what online merchandising and e-commerce strategies he uses to successfully maximize online revenue for B.F. Saul’s hotels.
VTV is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry.
Knowing how consumers research and gather information as they make plans to travel for business and pleasure can help marketers plan campaigns better. The study, “The Traveler’s Road to Decision,” released Tuesday from Google and OTX, reveals consumer research and buying habits across the Internet.
What travel shoppers are experiencing on today’s travel sites is an absence of well merchandised hotels.
Intensifying competition, the proliferation of video and changing travel shopper behavior are a few key drivers encouraging hotel owners and marketers to rethink their existing approaches to online revenue generating activities.
InterContinental Hotels Group integrates VScape digital asset management and distribution functionality into its Hotel Content Management (HCM) system to ensure accurate, consistent hotel visual content online.
Leader in online hotel merchandising solutions offers customers of global reservation company the opportunity to extract more value from their online hotel listings using the new VBrochure™ Online Merchandising System.