Before we jump in to what a Digital Asset Management System is and what it can do for your hotel group, it’s important to first understand the concept of digital asset management and why doing it right is becoming more and more critical. What is Digital Asset Management? Digital Asset Management (DAM) is a discipline […]
81% of online travel bookings are abandoned, worth nearly $1.78 trillion dollars. That’s a big number and, for hotel marketers, that’s a problem! We outline 5 reasons why online bookings are abandoned, and how to solve them to drive more direct bookings on your hotel website.
We break down the true cost of building a hotel website on WordPress, so you can make an informed decision for your property. The findings may surprise you.
Naveen Nawaz, UX Manager for Product Management at Leonardo, talks about the importance of User Experience (UX) and Usability to a hotel website, and how Leonardo approaches it with Vizlly.
Improve your hotel website’s bookings through storytelling. Get tips from Dr. Lalia Rach, guest contributor and recent speaker from our webinar, How to Improve Purchase Intent, Website Conversion and SEO.
We recap the best, most actionable advice from our 2015 webinar series for hotel marketers. Learn how to grow your bottom line with these great tips from our pros!
Storytelling can help you get more business through your website, and it’s not hard to get started. Woody Hinkle shares how he did it for Sunset at the Palms in Negril, Jamaica.
We live in a time where marketing technology is available to the masses, which means the days of paying high-priced marketing agencies a pretty penny to manage your hotel’s online presence are fading fast.
Google Analytics is a tool that’s often spoken about in digital marketing, and worth being in the know about for any hotelier who wants to build a high-converting website. In this article we break it down for hoteliers interested in learning the basics of Google Analytics.