Visuals play an increasingly critical role in a hotel marketer’s digital marketing mix. Travelers rely on hotel visuals as they research and evaluate their options online. Research by Google reveals that online video prompts business travelers to book 72% of the time.
In addition, 89% of leisure travelers watch video online as well. Because of this behavior, it is more important now than ever before to ensure your property tells a visually compelling story across all online channels.
I’m hosting a webinar on Attracting more Guests Through the Power of Visual Storytelling on Thursday May 23rd to explore this topic in more detail. I’ll be joined by two very knowledgeable guest speakers, Greg Oates and Melissa Bruckler.
Greg is a veteran travel editor and blogger. His website, 200rooms.com profiles innovative small hotels and their role in local tourism development. Greg also works closely with hotel professionals to help them reach guests through content marketing strategies, visual storytelling, social media and media relations.
Melissa is an E-commerce Consultant for the strategic hotel investment and management company, Granite Hospitality. Melissa has been with the company since its inception in 2006 and has a very respectable 20 years of experience in the hospitality industry under her belt. She is responsible for driving maximum results for Granite’s properties including the Radisson Fresno, Holiday Inn Denver Lakewood (among others) through strategic online marketing.
Both Melissa and Greg will be sharing lots of great knowledge and insights on the webinar – two speakers you won’t want to miss! Our webinars are always informative and interactive with opportunities to ask the speakers your burning hotel marketing questions.
- By attending, you will learn:
- How to use visual storytelling techniques to attract travel shoppers
- Why hotel’s need to shift their digital marketing focus to visual storytelling
- How visual storytelling impacts the traveler’s hotel booking decision
- Where to share your visual story to reach your target audience
- How to incorporate visual storytelling in your hotel website, mobile website, web marketing and social media
I hope to see you on the webinar next Thursday! You can register here.