We asked the top hotel marketing experts what their predictions were for 2015 and what to expect from the new digital marketing era.
How can hotels stand out from the competition on multiple travel channels in 2015?
“Content! To go along with rate and availability, engaging descriptions, enticing visual content and user reviews should be the focus for 2015. Personalization of content is then going to be the next frontier. We should see good progress in content personalization on hotel direct channels in 2015 but to make this a successful strategy, extending this to indirect channels, or third party intermediaries, will be vital for longer term success.”
-Paolo Torchio, VP, Product Management and Consulting, Sabre Hospitality Solutions
Get a comprehensive look at what the rest of the experts have to say by downloading our free eBook: Show, Share, Stand Out: The Most Important Hotel Marketing Trends to Watch in 2015.