The 2012 Traveler reveals Google’s latest findings and observations of the travel shopping journey. It includes new and interesting insights about how leisure and business travelers are researching and booking trips and how travel search is changing as mobile adoption rates continue to grow.
Key findings include:
- 96% of travelers have started their hotel planning with a search
- 66% plan to spend more time shopping around before booking
- Tablet usage during travel shopping has increased by 180%