Today we announced that the number of Hilton properties using our VBrochure product increased 160% in 2010. We have a long-standing relationship with Hilton Worldwide for management and distribution of hotel images. We also have a program in place to help individual Hilton properties take their online presence to the next level. With VBrochure, hotels can enhance their online listings with rich visual content that converts more travel shoppers.
“The resort experience is something difficult to convey by using still imagery alone. Customers want to get the most out of their dollar when purchasing a vacation experience, and they will do the necessary research online to obtain just that. Rich visual content eases and speeds this process tremendously,” says Gimenez.
They use this knowledge to their advantage and have created a strong online presence that communicates that their resort is ‘the place for you to come and have a memorable and relaxing time.’ Part of this presence is their VPowered Multi-Media Viewer which displays their virtual tours and photos on thousands of web sites – giving travel shoppers a better sense of what the hotel and surrounding area are like.
And their visual merchandising efforts are paying off. Their total rich media and photo views increased 52% in 2010 and they’re on track for an even greater increase in 2011 with a 10% increase in January alone.
“Within a few weeks we have seen a tremendous increase in bookings as a result of offering high quality rich media content. We have had a positive increase in bookings and traffic through our own website as well as other online channels that carry our rich content. Another positive is to be able to interact on social media using visual aids,” says Gimenez.