Content marketing is the art of communicating with your customers and prospects without selling.
We’re seeing the shift away from the perennial mindset of one-way, traditional advertising, to a robust dialogue between the brand and the consumer – the hotel and its guests – in content marketing.
Advertising almost seems like that one person you know that just can’t stop talking about themselves. Everybody knows someone like that, and they grow annoying pretty quickly. Content marketing is that loyal friend, always working to nurture and establish a healthy relationship with you, and will continually put your needs above theirs.
Hoteliers are well aware of the competitive nature of the travel and hospitality industry. And travel shoppers know they are overwhelmed with options. So in order to emerge from the crowd, you need to create an authentic connection with your guests by effectively conveying your story and displaying what truly makes you unique.
It’s an easy thing to say, but how do you do it? By strategically creating content that guests want to see. The art of storytelling takes some finesse, but original content designed to help travel shoppers with their decision will ultimately help build a long-term relationship with them and secure their business and loyalty.
- How to get started with content marketing
- 10 tips on how to create effective content
- How to turn your staff and guests into content creators
- 10 examples of hotels creating compelling content
Don’t put off for tomorrow what you can start today. Get started with content marketing today and begin driving those travelers to your hotel website – directly!