All hotels have a story. The key is to find out what your unique story is and how to use it to better share your hotel’s amenities, rooms, atmosphere and culture. By telling your story consumers will gain a better understanding of what you offer and your hotels personality. To begin to craft your story ask yourself these questions:
-Who are our guests? -What makes our hotel unique?-What are guests saying about our hotel?
-What are our competitors differentiating on?
-What is it about our hotel that would excite and inspire me if I were a travel shopper?
By thoroughly addressing these questions, you can begin to develop a story that will attract more online travel shoppers — and more guests!
Much of this information can be found by reading online reviews of your hotel and what your guests are sharing about your hotel on social media sites like Facebook, Twitter, Instagram, Pinterest and so on. Guests will tell you what makes your hotel unique and compelling and what doesn’t.
By doing your research and putting the time into crafting your story perfectly you’ll have a better understanding of what makes you stand out among competitors. Then you can share this information with consumers on all channels, thus improving brand awareness and increasing bookings!
To learn more about storytelling check out this guide: The Hoteliers Ultimate Guide to Visual Storytelling on Social Media