Hoteliers are reputed to be great storytellers, and social media provides unprecedented platforms and audiences for sharing stories. And yet much of the social media content hotels produce is similar: a bit dull, unmemorable and salesy.
With the help of a hotel general manager turned mystery author, VFM Leonardo will demystify social media and storytelling and show you how to reach, engage and convert more travel shoppers with vivid, compelling stories on social media channels.
During this 45 minute webinar, Social Media and Storytelling for Hotel Marketers, on Thursday, October 13th at 11:00am Eastern Standard Time, you will learn how to use storytelling techniques to grab the attention of travel shoppers, compel them to click for more, and convert them into guests, while at the same time strengthening the positioning and perceptions of the hotel brand. The presentation will be followed by a 15 minute question and answer session.
- Date: October 13th, 2011
- Time: 11:00 am Eastern
- Duration: 45 min + 15 min Q&A
Register to learn:
- How consumers are behaving on social media channels like TripAdvisor, Facebook, and Twitter
- Why consumers are using social media for hotel research
- How to tell a compelling story on these social media channels
- What other hotels are doing to leverage social media
- What’s next in social media and how to prepare
Meet the speakers
Daniel Edward Craig, Hotel General Manager turned Mystery Author. He writes, consults and speaks about online marketing, social media, reputation management and storytelling for the hotel and travel industries. Craig will explain how to use the fundamentals of storytelling to create compelling content that makes travel shoppers want to become part of the hotel’s story.
Darlene Rondeau, Vice President, Best Practices, Online Merchandising, VFM Leonardo. Rondeau will share data on how consumers are interacting with hotels on Facebook and examples of real hotels that are telling their stories effectively on social media channels.