Tablets Are Taking Over Travel
A recent Greystripe study reveals interesting stats that confirm the need for hotels to have tablet-optimized websites. Travel shoppers are using tablets throughout all stages of travel and are more likely to book than smartphone users.
Here are some of the key findings from the report:
- 67% of iPad users are frequent travelers
- 60% have booked travel with device
- 93% regularly engage with device while traveling
And iPad users are more likely (60 percent) than iPhone and Android users (49 percent) to use their device to make a travel booking.