You have a story to tell, a mission statement, a feature, a location or an experience just waiting to be shared. Every hotel is unique and should use its voice to communicate with travel shoppers.
This week’s Superstar Storyteller, the Best Western PLUS The Westerly Hotel & Convention Centre, has a lot of story to tell! They do a fantastic job at turning a novel into a picture book. With over 140 guestrooms and suites, function space perfect for weddings, convention accommodations, and 3 culinary venues including an authentic pizza oven, there is a lot to show off!
Their VBrochure Media Player perfectly utilizes the tabs option, having one for each major function of the hotel. Guestrooms, restaurants, event spaces, local attractions- they’re all covered with extensive photos on the player.
Continuing the trend of not missing a detail, the Best Western PLUS does an incredible job at diversifying themselves by using Facebook to its full potential. Their Facebook page shows off a virtual tour tab that also highlights all the important aspects of the property, right down to the small details. For example, the dining tab illustrates all the restaurants available, as well as the distinctions between each of them. One restaurant, the Flying Canoe West Coast Pub features an authentic pizza oven with local live entertainment and karaoke! All this information is available, right there on Facebook!
When it comes to telling your story, travel shoppers want all the information in the most effortless way possible. The Best Western PLUS The Westerly Hotel & Convention Centre keeps their content snackable yet informative through the use of images and snippets of content.
To learn more about how to tell a compelling and snackable story online, download this eBook Find Success in 2014: Digital Marketing Strategies for Hotel Marketers.