You have a story to tell, a mission statement, a feature, a location or an experience just waiting to be shared. Every hotel is unique and should use its voice to communicate with travel shoppers.
Nestled on the outskirts of Greenville near the local airport, the newly refurbished Crowne Plaza Greenville is a marvelous hotel with top notch accommodations. They have lovely rooms and features for all types of travelers, from business travelers to family vacationers. It’s their excellent use of multi-media, Facebook apps and their social media personality that helps them speak to these travel shoppers effectively. This week, we want to show you how they do it and why it helps them tell their story better.
Customized Multi-Media Player
The Crowne Plaza Greenville knows that travel shoppers use a variety of travel channels to shop for hotels online – from OTAs to Meta Search sites and more. That’s why they make sure they stand out on these channels by creating a multi-media player filled with photos and videos of their property that gets syndicated to third party travel channels in the VNetwork. Their customized tabs appeal to their key demographics travelers, such as their Meetings & Events tab that targets business and conference travelers.
The Crowne Plaza Greenville does a stellar job of posting often and regularly on their Facebook page to keep travelers in the loop. It’s a great best practice to post all kinds of content from hotel updates to local events and celebrations. Doing so tells a story of your area and hotel at the same time while helping travel shoppers imagine themselves there. More importantly, they display a very friendly and upbeat Facebook personality that resonates well with their hotel’s story and brand. They comment on written reviews to thank guests for their kind words and how they hope to see them again. That’s an excellent example of how to use reviews to engage with travelers online.
A Traveler App-etite
Not only are they sociable and friendly on their Facebook page, they also use Facebook Apps to entice travelers and experience a virtual tour of their property without leaving their Facebook page.
Facebook is the most commonly used social media platform for researching hotels or lodging, so making the most of your hotel Facebook page can help you reach the millions of travelers using this platform. That’s why the Crowne Plaza Greenville’s Facebook page includes four apps that highlight different features of their hotel such as business centres, guest accommodations, and celebration rooms.
Congratulations on telling a compelling hotel story to travel shoppers! Want to become a Superstar Storyteller like the Crowne Plaza Greenville? Then check out How to Tell a Compelling Hotel Story on Facebook: Cheat Sheet for Hotel Marketers.