You have a story to tell, a mission statement, a feature, a location or an experience just waiting to be shared. Every hotel is unique and should use its voice to communicate with travel shoppers.
It’s no surprise; consumers crave video. In fact, YouTube sees 800 million unique users per month, watching more than 4 billion hours of video! Travel shoppers are no exception: Google’s 2013 Traveler study found that both leisure and business travelers are watching online video throughout the travel shopping journey.
This week’s Superstar Storyteller; Delta London Armouries, stands out to online video viewers with their highly unique, short snackabale video.
Different from other hotel videos, Delta London Armouries invites a camera crew to spend a day on site and document what they saw. The short video features conversations with staff members and insight into the rich history of the hotel. The video pinpoints local attractions that are within close proximity to the property and highlights local transit options.
Every hotel has a unique story, and Delta London Armouries history is especially distinctive. The video explains the property history, mentioning its roots as an armory in both world wars before being transformed into the hotel it is today. The visuals show off the gorgeous hotel’s castle-like facade and uses historic images to capture the feeling of nostalgia in the hotel. Delta uses this to their advantage,pointing out to their family target market how much children love being guests of a castle!
The Delta London Armouries communicates their story beautifully in this short, engaging video, capturing the attention and imagination of travel shoppers online.
VFM Leonardo’s eBook Find Success in 2014: Digital Marketing Strategies for Hotel Marketers is a great way to get a head start on all that’s fresh for the new year! We take a look back at the trends of 2013 and where they’re going for 2014.