You have a story to tell, a mission statement, a feature, a location or an experience just waiting to be shared. Every hotel is unique and should use its voice to communicate with travel shoppers.
What is the universal rule of real estate? Location, location, location. The Dream South Beach Hotel have the location in spades nestled on the picturesque Miami Beach. However, their social media presence is equally, if not more impressive, as the stunning views they boast.
When you close your eyes and dream of a sunny beach vacation, this is the experience you envision. That image wouldn’t be engrained into your mind if it wasn’t for a social media strategy that is a myriad of breathtaking content.
A Strategy for Creating Epic Content
The Dream South Beach Hotel produces epic content at an astounding level because they have a lot of fun with their social media activity. They have mastered the art of blending promotional material with entertaining and shareable content so the two play off each other well. They highlight special offers their property may provide, showcase contests and even extend their reach out in the neighborhood promoting local events that guests enjoy learning about.
They even design their own visual content for their night club “Highbar” and their restaurant ”Naked Taco” by taking existing photos and displaying text over top. A release of feel good hormones in your brain occurs when you view their relaxed tone that each image portrays.
When your hotel is in arguably one of the most gorgeous destinations in North America, it may seem easy enough to just find any photo to post online. But the Dream South Beach hotel goes above and beyond to make sure their images really convey a story.
The Dream South Beach hotel post a portal to paradise that includes a rush of endorphins designed to seep through their visual storytelling strategy. Part of that strategy is to ensure their Facebook page acts as a thorough booking machine, complete with an extensive photo gallery, virtual tours, booking plugins, prominently displayed reviews and has a direct link to ask for a quote on prices.
Take a page right out of their content marketing book and master the art of communicating useful information wrapped in awesome content.
Learn how some of the best in the game excelled at social media with the highlights video from our webinar with Rachel Feit!