You have a story to tell, a mission statement, a feature, a location or an experience just waiting to be shared. Every hotel is unique and should use its voice to communicate with travel shoppers.
Freehand Miami is a great example of a property that tells their visual story in an engaging way. As a hostel, they amplify their story within the restraints of a limited budget. The Freehand proves that a property doesn’t necessarily need to hold extravagant photo shoots, they’ve found a way to get beautiful images and boost consumer engagement by encouraging their guests to upload photos online.
Instagram produces professional looking, share-able content. The Freehand takes advantage of that by encouraging guests to contribute to their online gallery by tagging @FreehandMiami on Instagram. The guest photos that get uploaded create endless opportunities for unique, fresh photography each week. The hostel gains a constant stream of images from guest’s perspectives, and guests get to see their images shared on the property website.
Crowdsourcing content from guests is a cost-effective way to gain unique, relevant images. The Freehand Miami is doing a beautiful job telling their story by showing the hostel experience online. Take a note from this Superstar Storyteller and encourage your guests to post and share their experiences at your hotel.
Learn more about how to share your story visually, download our tool-kit for hotel marketers: Amplifying Your Hotel’s Story.