You have a story to tell, a mission statement, a feature, a location or an experience just waiting to be shared. Every property is unique and should use its voice to communicate with travel shoppers.
It’s like a scene out of a movie – the rustic, beautiful retreat that looks ready to host numerous adventures in the summer, crisp and perfect for a wedding in the fall, warm and cozy in the winter and full of fresh beginnings in the spring.
Just looking at the charming photos on the homepage of the Glasbern Country Inn’s website would make anyone want to move there immediately to escape the hustle and bustle of the city for a day, month or even year.
These enthralling visuals are the icing on the cake that makes the Glasbern Country Inn a Superstar Storyteller – their Twitter page interacts and engages travel shoppers in all the right ways and their “Plan Your Stay” page effectively shows travel shoppers what they want to see.
As we mentioned above, the homepage gallery alone is enough to make anyone want to visit this hidden gem in Fogelsville, Pennsylvania. But The Glasbern Country Inn goes beyond this gallery to capture the attention of travel shoppers with the “Photos” page on their website. They showcase a variety of high-quality visuals that follow best practices and keep in tune with the top images that travelers really want to see.
Not only does the Glasbern Country Inn remain consistent by posting equally as engaging and high-quality photos on their Twitter page, but they engage with followers and post interest and unique content to keep those followers coming back for more.
By posting snippets of their day-to-day actions, the Glasbern Country Inn gives travel shoppers an inside look and VIP experience (in 140 characters or less!) before, during and after their stay.
As much as we’d like to believe guests are coming all this way just to visit your property, they want to go out and about in the area and have an experience, beyond the four walls of their room. That’s why the Glasbern Country Inn showcase local attractions with a “Plan Your Stay” page on their website.
Guests are given endless possibilities for experiences they can enjoy during their stay. From wine trails to museums, golf to hot air ballooning, malls to antique shops, Glasbern Country Inn has every travel shopper’s interests in mind. The activities are also broken down into categories and bulleted lists to make it easy for travel shoppers to navigate the plethora of activities at their disposal – Lehigh Valley Wine Trail, Points of Interest, Outdoor Activities & Sports, Shopping & Antiquing and Industrial Parks.
Amazing Work, Glasbern Country Inn!
By combining high-quality visuals with social media engagement and original content, the Glasbern Country Inn is a Superstar Storyteller, no questions asked!
Does your property follow best practices and harness the power of visual content? Put your website to the test with our scorecard: Creating Visually-Compelling Websites That Drive Bookings.