You have a story to tell, a mission statement, a feature, a location or an experience just waiting to be shared. Every hotel is unique and should use its voice to communicate with travel shoppers.
It’s not just the charming beach location that drives travel shoppers to stay at the Holiday Inn San Clemente– it’s the way they amplify their featured amenities, local events, and outstanding staff members all through an engaging and easy to navigate visual story. This week’s Superstar Storyteller took full advantage of their Multi-Media Gallery by optimizing their hotel’s VBrochure visual story with 360 panoramic photos, still images, and a creative, personalized hotel video.
According to Invodo’s 2014 study, 52% of marketing professionals worldwide name video as their preferred media type for increasing ROI. With the evolution of smartphones, easy to use software and apps, hotels have more opportunities than ever to tell their story through video. Video can also be used to shed light on something that isn’t always easy to capture through photo content like the dedication of staff members or the friendly personality of the hotel environment. Giving your hotel a voice through hotel video creates familiarity and comfort for travel shoppers looking for their perfect hotel stay.
The Holiday Inn San Clemente got creative by filming a one-minute long video of their Front Desk Agent, Austin, who speaks about his favorite thing about the hotel – the friendly, welcoming staff that help make guests feel at home.
Creating a unique staff-generated video like the Holiday Inn San Clemente is an easy and affordable way to entertain guests and connect on a personal level from brand to consumer. When online travel shoppers are looking through photos and panoramas of your hotel, accommodations, amenities, and local attractions, what better way to seal the deal than by adding a short video that consumers can easily digest, while also showcasing your hotel’s ability to provide personable hospitality and dedication? Austin’s on-camera testament can also be backed up by glowing OTA reviews left by guests.
Video for hotels is more accessible now than ever. Between user-generated content shared on social media and staff-generated content taken on location, hotels have many resources to let their brand personality shine through in their visual story while maximizing its reach to online travel shoppers by sharing it on their hotel website, social channels (Facebook, Twitter, Pinterest, Instagram), and OTAs. Take a page out of the Holiday Inn San Clemente’s book and introduce online travel shoppers to your hotel- whether through an on-camera guest review, a staff member, or a video compilation of your hotel’s amenities- it’s as easy as ready, aim, and fire up the camera!
To learn more about hotel video, download our free eBook Seeing is Believing: 5 Steps to Transforming Your Hotel’s Online Presence with Video.