You have a story to tell, a mission statement, a feature, a location or an experience just waiting to be shared. Every hotel is unique and should use its voice to communicate with travel shoppers.
This week’s superstar storyteller is the Hosteria Del Recodo, located at the southern tip of Argentina. They understand that their guests are global travelers, so they make sure to tell their story in more than one language! Their VBrochure offers the choice between three different languages, including: English, Spanish, and Portuguese. This property extends their reach by telling their story in the languages their target customer segments understand.
Hosteria Del Recodo does an excellent job of maximizing the benefits of their VBrochure by hosting the media content travel shoppers crave. This property has gone out of its way to create unique descriptive text in all 3 languages for each media item. In addition to photos, they have uploaded multiple virtual tours that highlight all the important aspects of the property, so travel shoppers aren’t left guessing.
Traveling to a foreign country can definitely be intimidating, so why shouldn’t you make your guests feel as comfortable as possible? By telling your story in multiple languages, you’re appealing to a wider pool of travel shoppers, and expanding the scope of your hotel. So find out the largest demographic segments that are visiting your hotel, and customize your message to connect to those travelers. Don’t limit your storytelling abilities, and allow your hotel to tell its story every possible way that it can.