You have a story to tell, a mission statement, a feature, a location or an experience just waiting to be shared. Every hotel is unique and should use its voice to communicate with travel shoppers.
Nestled in the historic city of Prague, the Hotel Josef is a unique design hotel that tells a one-of-a-kind story of the Prague experience. Through compelling content on their website, blog and social media pages, they help travelers learn why they should visit Prague, and their property, as well as what type of experience they can expect to have when they visit. What makes Hotel Josef stand out as a Superstar Storyteller is their creative storytelling.
The Hotel Josef blog, written by their staff members, examines all the fun and exciting cultural events in Prague, as well as a lot of the city’s hidden gems in Prague – it’s as if you have a native Praguer giving you an insider’s tour of the city. Their timely and fresh content lets travelers in on the city’s best-kept secrets: a local Christmas market selling traditional handicrafts and holiday gifts; restaurants off the beaten path like Tempo Allegro; and an insider’s look at up-and-coming Czech and Slovak designers.
If you’re looking for strong storytelling content, look no further than video, as 65% of leisure and business travelers watch travel videos when choosing a destination.
The Hotel Josef takes the power of video to a whole new level with a video series featuring their creative director Clémentine Amiraux visiting unique locations in Prague. The series, called “Praguing Around with Clémentine” is a fun look at the city through the eyes of one of its admirers. In one episode, Clémentine takes visitors on a tour of the old city, saying “I’m taking you to secret places, arches, hidden corners, the quiet streets that not everybody knows.”
They don’t keep their story to themselves – using Facebook, Twitter and Instagram, Hotel Josef shares its story with travelers all over the world. They share exciting tidbits about the city and highlight their unique amenities, including their on-site bakery, and makes sure to respond to guests’ comments and reviews.
Want to speak to travel shoppers effectively but don’t know where to start with your hotel’s story? Read: Content Marketing 101: What, Why and How.