You have a story to tell, a mission statement, a feature, a location or an experience just waiting to be shared. Every hotel is unique and should use its voice to communicate with travel shoppers.
Hotel Max is located in the heart of downtown Seattle, Washington. They’re incredibly active on social media especially Facebook with over 9 thousand likes and twitter with over 10 thousand followers.
This unique property not only tells their story visually, but does a great job of sharing their city’s story with interesting and relevant posts with large images. Many of their posts are not necessarily about their hotel at all. They give updates about what’s happening in the Seattle and have built relationships with local restaurants and bars to reinforce their city’s culture.
When a guest visits your hotel, they don’t lock themselves in the room for the duration of the stay. They want to know where to get a coffee and what sights to see. By highlighting more than just their hotel, Hotel Max is able to tell show what they and their city can offer the travel shopper, immersing them in the entire experience.Follow in Hotel Max’s footsteps by getting to know local restaurants and events that are happening in your city and promote them to prospective guests. By being active in your community you will gain local exposure along with a following of fans ready to hear your story.
For more information on how to tell your story on social media check out this guide: The Hoteliers Ultimate Guide to Visual Storytelling on Social Media