John McAuliffe, President of Leonardo, discusses the elements of a successful hotel website, and why hoteliers need to look beyond a pretty template to see results.
81% of online travel bookings are abandoned, worth nearly $1.78 trillion dollars. That’s a big number and, for hotel marketers, that’s a problem! We outline 5 reasons why online bookings are abandoned, and how to solve them to drive more direct bookings on your hotel website.
It’s never been more important to focus on your mobile platforms, with 51% of online retail visits generated from mobile. Check out this statistic for more information.
Travel shoppers are turning to social media to obtain opinions on travel. 74% of them are using the information they receive on these social networks to guide their purchase decisions.
Did you know that travel shoppers visit on average 22 websites across several shopping sessions before they’re ready to make a reservation? That number is quite staggering! But it speaks to the importance of having a comprehensive digital marketing strategy that ensures your hotel’s story is properly represented on all the channels a shopper will visit.