A Road Warrior is someone who travels upwards of seven times per year as part of their job. This type of traveler has much more specified needs than the regular leisure traveler. To them, time is money. They want what they want and they want it now.
This 5-minute video gives insight on defining the Bleisure traveler, who they are and what they’re looking for in a hotel.
Smart hotels know where their business is coming from, and focus their efforts on delivering the stories that most appeal to their target audience. For many hotels, that means gaining a deep understanding of the Corporate Traveler, and how to showcase the stories necessary to appeal to this lucrative travel segment.