John McAuliffe, President of Leonardo, discusses the elements of a successful hotel website, and why hoteliers need to look beyond a pretty template to see results.
Now that travel shoppers are constantly connected to mobile devices and seeking information on-the-go, and regularly, it is vital that hotel marketers optimize their web presence for today’s mobile users.
There are countless stats that prove online video is a powerful conversion tool. But how do you go about measuring it?
VFM Leonardo has just released the results of its first Hotel E-Business Survey which provides a revealing look at what hotel e-business professionals are spending their online marketing budgets on. The survey unveiled some fascinating trends. Interestingly, the features that many e-business professionals are currently using do not align with those that they believe to be most effective.