One of the most common challenges that you’ll face as a hotel marketer is the ability to create quality online content with a tight budget. We’ve compiled some tips to help you make the most of your marketing budget.
With the emergence of social media, and visual-rich website experiences, visual storytelling has become a necessity for hotels to stand out online today. Hotels don’t necessarily need to produce a sea of content in order to have plenty of fresh, interesting media. This is the 21st century, take advantage of the internet and social media by crowdsourcing content from guests.