Social media has become a critical part of the hotel marketing mix. Not only does it foster two way conversations between hotels and their guests, it is also another platform for hotels to share their visual stories and attract more guests.
One way to see ROI from your social media efforts is using your hotel’s financially generated reports.
You can find content for social media all around you, if you have a creative eye for it. Even the little things like an upcoming holiday decoration, take a picture of it, edit it up and say “Halloween in the hotel is coming,” or something fun. You can even welcome a large group to your hotel by posting on their Facebook wall or your Facebook wall. Even the smallest things make great social media content, and they can really showcase your hotel’s personality.
So with the increasing importance of the online travel agencies and the dominance they have in the distribution channels online right now, we’re seeing hotel partners and transportation companies really try to shift more of the bookings directly to their website.
Social media success starts with a well-crafted strategy. Watch our new VTV Hotel E-Marketing Minute episode to hear how Danielle Valenchis from North Point Hospitality approaches social media planning.