It’s been 2.5 years since we first launched Vizlly – what we were calling our “multi-channel digital marketing system” for hotels. Vizlly was built on the premise that hotels could drive more direct bookings if they had a great hotel website – one specifically designed to convert visitors into hotel bookers. And instead of paying big bucks for an agency to build it for them, with a little help from us, they could do it themselves to keep costs down. Well folks – we were wrong. Or, I should say, we were partially right.
John McAuliffe, President of Leonardo, discusses the elements of a successful hotel website, and why hoteliers need to look beyond a pretty template to see results.
Catch up with what you missed at our last webinar and learn how to identify your property’s unique value proposition to shift market share and increase revenue.
Avoid the pitfalls of multitasking and learn from Dimitri Gaucher as he explains the best methods to manage the digital marketing strategy for multiple properties.