Winning the direct booking all comes down to having a strong online presence and a high-converting website. View the highlights from our recent Digital Marketing Summit for Hoteliers, featuring Joey Egan (Leonardo) and David Chestler (SiteMinder). Part 3 of our 4-part series.
A study from Expedia MediaSolutions breaks down the travel shopping journey into 3 phases: Inspiration, Mid-Funnel and Booking. How can you influence travel shoppers during each of these phases and ultimately win their business?
Based on the research, hotels of all sizes and star ratings are spending a LOT of time on sales and marketing activities – but they aren’t seeing the results they need from their property website. It’s clear that hotels need to find unique ways to differentiate themselves from the competition, so they can drive more direct bookings with their website.
Charlie Osmond from Triptease discusses how OTAs are responding to the push by hotels to drive more direct bookings, and why the upcoming Direct Booking Summit is so timely.
Joey Egan, VP of Marketing at Leonardo, shares his best practices for building a high-performing hotel website – one that drives direct bookings.
OTA commissions are a thorn in every hoteliers side, but exactly how much are they costing you? See the numbers and our tips for how to drive more direct bookings.
81% of online travel bookings are abandoned, worth nearly $1.78 trillion dollars. That’s a big number and, for hotel marketers, that’s a problem! We outline 5 reasons why online bookings are abandoned, and how to solve them to drive more direct bookings on your hotel website.
Our new eBook, The Hotel Marketer’s Playbook for Creating, Managing and Measuring a High-Converting Website, covers all the essentials a hotel marketer needs to build a great hotel website that drives conversions. Check out this quick summary of what’s included.