It’s been 2.5 years since we first launched Vizlly – what we were calling our “multi-channel digital marketing system” for hotels. Vizlly was built on the premise that hotels could drive more direct bookings if they had a great hotel website – one specifically designed to convert visitors into hotel bookers. And instead of paying big bucks for an agency to build it for them, with a little help from us, they could do it themselves to keep costs down. Well folks – we were wrong. Or, I should say, we were partially right.
In the “Mid-Funnel” phase of the Travel Shopping Journey, 65% of travel shoppers are considering multiple properties. This is a hotel’s chance to influence and persuade. We recap Ellis Connolly (TrustYou) & Charlie Osmond’s (Triptease) insights from our Digital Marketing Summit for Hoteliers. Part 2 of our 4-part series.
Just because your restaurant is physically located in your hotel doesn’t mean it shouldn’t have its own website. In order to maximize revenue, a dedicated restaurant website could be warranted. Learn from other hotels already jumping on this trend.
Now over halfway through 2016, we look at which articles are trending on the Leonardo blog so far this year. See which topics are resonating the most with hotel marketers.
Blue Bay Inn General Manager Pam Levesque was looking for a solution to her property’s digital marketing dilemmas. With Vizlly, Blue Bay Inn was able to create a visuals-first website and increased their direct bookings tremendously!
Your hotel doesn’t have to be a beachside resort or located next to a famous landmark to attract travelers worldwide. Sometimes, it all comes down to telling an authentic story and having the right tools to get that story in front of as many travel shoppers as possible.
Did you know that 80% of travelers say TripAdvisor reviews make them feel more confident in their travel decision? We spoke with TripAdvisor to find out how you can make the most of online reviews.