In the “Mid-Funnel” phase of the Travel Shopping Journey, 65% of travel shoppers are considering multiple properties. This is a hotel’s chance to influence and persuade. We recap Ellis Connolly (TrustYou) & Charlie Osmond’s (Triptease) insights from our Digital Marketing Summit for Hoteliers. Part 2 of our 4-part series.
A study from Expedia MediaSolutions breaks down the travel shopping journey into 3 phases: Inspiration, Mid-Funnel and Booking. How can you influence travel shoppers during each of these phases and ultimately win their business?