Is your social media strategy driving traffic to your website? And how much of this traffic is converting into direct bookings? UTM parameters are a great tool for tracking both these things, and uncovering what content is working for you.
User Generated Content (UGC) helps build trust and authenticity with travel shoppers. In this article, we explore why UGC is such a powerful tool for hotel marketers, how hotels are using it, and how to integrate it into your website to drive more engagement.
We had so many questions roll in from our audience during January’s webinar, “How to Build a Winning Social Media Strategy,” we couldn’t answer them all! Guest speaker, Greg Bodenair, has kindly taken the time to answer some of them in this article.
In our latest webinar, we were joined by Greg Bodenair, Area Marketing Manager for Kimpton Hotels of Boston & Cambridge, to get the scoop on how to build a winning social media strategy with trackable ROI.
In part 2 of our 2016 recap, we examine major changes made by Facebook, TripAdvisor and the OTAs that will impact hotel marketing in 2017.
If you’ve ever asked Siri or Google Now a question, you’ve communicated with a type of chatbot. Chatbots give hotels the opportunity to improve the customer experience at every stage of the travel shopping journey. Major hotel chains and OTAs are jumping on this technology. Should you follow suit?
When your B&B is rated number #22 out of 50,000 in the USA, and #1 in your area, you must be doing something right. Malolo Bed & Breakfast’s website has become a direct booking machine – one that’s reduced their reliance on OTAs by 25%. Let’s take a closer look at what makes their website so successful.
You can’t drive direct bookings if nobody can find your website. See our 8 tips for making your hotel website more discoverable in search engine results. Part 1 of our two-part series.
Not convinced that content marketing will drive more bookings? This infographic may change your mind. See the stats on how effective content marketing really is!