You have to really try to market the complete value of the experience that you are giving to the person that is staying in your hotel
By 2015 more people will access internet on mobile smart devices than computers. Think about what’s going on, you have mobility, you have internet access, you have a camera and a video, you have a compass, you have a GPS.
You need to get that message across and again make sure everybody is on board with that. Define it, share it and start online so you can garner those hotel guests.
The days of ‘build a hotel brand and they will come’ are over. In recent years it has become increasingly difficult for hoteliers to convert shoppers to buyers.
In this episode, Ric Leutwyler, Chief Operating Officer and President, Representation Services Pegasus Solutions, Inc. discusses what this means for hoteliers and how to move forward with online strategies.
Learn how to effectively use your hotels online content strategy for social media and reputation management
In this three episode series with Jean Francois Mourier, Founder and CEO of RevPAR Guru, you will learn about three important factors that can help you optimize conversions online
Travel shoppers use online travel agencies (OTAs) more for research and comparison than booking. Although OTA market share is small, hotel listings on OTAs influence a much larger share of transactions.
Robert Cole the Founder of RockCheetah explains that personas differ depending on the reason for the trip and what the traveler hopes to accomplish