If you missed our Digital Marketing Summit for Hoteliers last month, you missed a doozy. We’ve rounded up 14 of the best quotes from the event. See what struck a chord with hotel marketers everywhere.
As marketing evolves from traditional methods to digital and social media marketing, we’re busy developing strategies to help hotels navigate through these changes. We’ve created a list of tips and tricks across a variety of digital marketing topics to as a quick reference guide.
This article, 5 Ways for Hotels to Increase Bookings Without Resorting to Flash Sales, raises a solid argument against the effectiveness of flash sales for hotels on sites like Groupon and Living Social. Research by TravelClick finds that almost 40% of hoteliers are disappointed with the results of their flash sale campaigns and plan not to use the tool again.
The days of ‘build a hotel brand and they will come’ are over. In recent years it has become increasingly difficult for hoteliers to convert shoppers to buyers.
People connect with video. When researching hotels online, travel shoppers want to see two types of videos: professionally shot and guest produced.