Is your social media strategy driving traffic to your website? And how much of this traffic is converting into direct bookings? UTM parameters are a great tool for tracking both these things, and uncovering what content is working for you.
User Generated Content (UGC) helps build trust and authenticity with travel shoppers. In this article, we explore why UGC is such a powerful tool for hotel marketers, how hotels are using it, and how to integrate it into your website to drive more engagement.
We had so many questions roll in from our audience during January’s webinar, “How to Build a Winning Social Media Strategy,” we couldn’t answer them all! Guest speaker, Greg Bodenair, has kindly taken the time to answer some of them in this article.
With just over two weeks until Christmas, we’re recapping the best blog articles from 2016. Here is what piqued the interest of hotel marketers around the globe, with some practical tips to take into 2017 and beyond.
You can’t drive direct bookings if nobody can find your website. See our 8 tips for making your hotel website more discoverable in search engine results. Part 1 of our two-part series.
Instagram is one of the least noisy, yet most effective, social media platforms for hoteliers. Learn how to make the most of Instagram to drive more bookings.
Not convinced that content marketing will drive more bookings? This infographic may change your mind. See the stats on how effective content marketing really is!
We all know a hotel’s social media presence is important, but how do you make it great? We outline the best practices for Facebook, Twitter, Pinterest, Instagram and YouTube, to make your social media efforts pay off!
Travelers go down a long and unpredictable path when it comes to planning and booking a trip, using a mix of branded sites, OTAs and meta search to help inform their decision. So how do you ensure they book on YOUR hotel website at the end of their journey? Watch our on-demand webinar for some excellent tips.