When searching for accommodations online, the traveler’s road to decision often involves research and comparison on a number of travel websites and electronic channels. Some travel shoppers prefer to use third-party sites over brand.com or the hotel’s own website to find out the true story of the hotel. In this episode, Jeff shares his insights on how hoteliers can leverage their hotel’s presence on online travel sites by changing their mindsets and seeing these sites as friends, not foes.
Jeff Higley, Vice President, Digital Media & Communications HotelNewsNow.com/Smith Travel Research
talks about where and how hotels are finding success online amidst a hotel sea with fewer fish than before. Learn the importance of marketing your hotel and ensuring your message is cohesive and relevant to your target consumers on every website and channel.