Tag: John McA

One-size-fits-all doesn’t fit with mobile

It’s undeniable – the mobile era is upon us and is here to stay. With the tablet market growing exponentially and changing the way people use the web, hotel marketers are feeling the pressure to initiate tablet optimized websites. With tablets being relatively new to the marketing scene, I am concerned that people have a “one-size-fits-all” approach when it comes to all mobile devices.