Google has made a lot of changes over the last year that have impacted hotel marketing. We take a closer look at some of them and how hotel marketers can navigate these changes to their advantage.
Google will be switching to a mobile-first index. Yup, you read that right. They are essentially dividing the mobile and desktop indexes. This doesn’t mean desktop will disappear (yet) but it will only be updated second to mobile, the new primary index. Find out what this means for your website.
Mobility is significantly changing the way people research and book travel. Furthermore, hotels with a mobile-friendly website will now move higher up in Google search results than hotels that don’t. So if you don’t have a mobile website yet, it’s most certainly impacting your bottom line. The stats no hotelier can ignore.
Let’s face it everyone is mobile obsessed. Whether it be a phone or tablet, it’s the first thing we look at when we wake up and the last thing we look at before crashing.
Google has issued an ultimatum – get mobile optimized or you’ll get lost deep within the sea of search engine rankings.