In an attempt to improve the browsing experience on mobile devices, Google will begin penalizing mobile websites with intrusive pop ups on January 10, 2017.
With just over two weeks until Christmas, we’re recapping the best blog articles from 2016. Here is what piqued the interest of hotel marketers around the globe, with some practical tips to take into 2017 and beyond.
A high-performing hotel website is based on science, not guesswork. It leads travel shoppers down a logical path to the booking engine. In our recent webinar, we dissected the critical elements of successful hotel website – one that turns lookers into bookers. We’ve recapped the highlights here.
Google has made a lot of changes over the last year that have impacted hotel marketing. We take a closer look at some of them and how hotel marketers can navigate these changes to their advantage.
Google will be switching to a mobile-first index. Yup, you read that right. They are essentially dividing the mobile and desktop indexes. This doesn’t mean desktop will disappear (yet) but it will only be updated second to mobile, the new primary index. Find out what this means for your website.
Mobility is significantly changing the way people research and book travel. Furthermore, hotels with a mobile-friendly website will now move higher up in Google search results than hotels that don’t. So if you don’t have a mobile website yet, it’s most certainly impacting your bottom line. The stats no hotelier can ignore.
Anatoly Polyakov, Owner of Heart of the Village Inn, shares his experience building a mobile website for his property, and the benefits he has seen since doing so.
By the end of 2016, Skift predicts that over half (51.8%) of online travel bookings in the US will come from mobile devices. So if you don’t have a mobile website for your hotel, then you’re missing out serious revenue. Here’s a quick recap from our latest webinar, “How to Build a Mobile Website That Converts.” Watch it on-demand to learn more.
Joey Egan, VP of Marketing at Leonardo, shares his best practices for building a high-performing hotel website – one that drives direct bookings.