In an attempt to improve the browsing experience on mobile devices, Google will begin penalizing mobile websites with intrusive pop ups on January 10, 2017.
With just over two weeks until Christmas, we’re recapping the best blog articles from 2016. Here is what piqued the interest of hotel marketers around the globe, with some practical tips to take into 2017 and beyond.
A high-performing hotel website is based on science, not guesswork. It leads travel shoppers down a logical path to the booking engine. In our recent webinar, we dissected the critical elements of successful hotel website – one that turns lookers into bookers. We’ve recapped the highlights here.
Google has made a lot of changes over the last year that have impacted hotel marketing. We take a closer look at some of them and how hotel marketers can navigate these changes to their advantage.
If you’ve ever asked Siri or Google Now a question, you’ve communicated with a type of chatbot. Chatbots give hotels the opportunity to improve the customer experience at every stage of the travel shopping journey. Major hotel chains and OTAs are jumping on this technology. Should you follow suit?
As 2016 comes to a close, it’s time to start thinking about how to best utilize your marketing budget for next year. In our recent webinar we looked at 4 hotel marketing trends you need to be focused on in 2017.
Google will be switching to a mobile-first index. Yup, you read that right. They are essentially dividing the mobile and desktop indexes. This doesn’t mean desktop will disappear (yet) but it will only be updated second to mobile, the new primary index. Find out what this means for your website.
Winning the direct booking all comes down to having a strong online presence and a high-converting website. View the highlights from our recent Digital Marketing Summit for Hoteliers, featuring Joey Egan (Leonardo) and David Chestler (SiteMinder). Part 3 of our 4-part series.
Darlene Rondeau recaps the emerging trends facing hotel marketers discussed at the HSMAI Digital Marketing Council’s Fall 2016 Planning Conference.
According to a BLLA survey, hoteliers at boutique hotels spend 58% of their time on sales and marketing activities. But are you seeing results, in the form of direct bookings, from these efforts? See our 5 best practices for a high-performing hotel website – one that converts, and how these 7 hotels exemplify them.