One way to see ROI from your social media efforts is using your hotel’s financially generated reports.
You can find content for social media all around you, if you have a creative eye for it. Even the little things like an upcoming holiday decoration, take a picture of it, edit it up and say “Halloween in the hotel is coming,” or something fun. You can even welcome a large group to your hotel by posting on their Facebook wall or your Facebook wall. Even the smallest things make great social media content, and they can really showcase your hotel’s personality.