In part 2 of our 2016 recap, we examine major changes made by Facebook, TripAdvisor and the OTAs that will impact hotel marketing in 2017.
Programmatic advertising is changing the PPC game. With programmatic, you target the individual traveler, not the website. Chris Blaine from Sojern explains how programmatic advertising can help hotels drive more relevant traffic to their website and increase direct bookings.
Darlene Rondeau recaps the emerging trends facing hotel marketers discussed at the HSMAI Digital Marketing Council’s Fall 2016 Planning Conference.
If you don’t have a mobile website yet, it’s time to create one, and fast! We’re sharing the reasons why hoteliers must optimize their hotel website ASAP.
The world of search marketing is evolving and it’s more important than ever to put time and effort into creating compelling content that is valuable to your target guests. We tell you how.
Winning awards shouldn’t be the goal of your hotel website. Here’s what you should focus on instead.
These easy-to-implement best practices will breathe life into your website, help you better tell your hotel story and engage travel shoppers.
Telling your hotel story in a unique way makes you stand out from your competitors. Find out how to leverage powerful photos and great stories to drive bookings on your site.