User Generated Content (UGC) helps build trust and authenticity with travel shoppers. In this article, we explore why UGC is such a powerful tool for hotel marketers, how hotels are using it, and how to integrate it into your website to drive more engagement.
Programmatic advertising is changing the PPC game. With programmatic, you target the individual traveler, not the website. Chris Blaine from Sojern explains how programmatic advertising can help hotels drive more relevant traffic to their website and increase direct bookings.
Darlene Rondeau recaps the emerging trends facing hotel marketers discussed at the HSMAI Digital Marketing Council’s Fall 2016 Planning Conference.
Guest blogger Pam Levesque shares the digital marketing secrets that have helped her drive bookings on her property website.
We tell you 10 things you can start implementing immediately to improve your property website’s SEO.
The property websites that we fall in love with all have something in common. We rounded up six hotel websites that we love to show off the most important website best practices.
Explore the pros and cons of building your own vs. licensing a website while learning helpful tips for how to decide which solution is best for your property.
Learn about the types of mobile websites and how to decide which is right for your customers.
User behavior has a bigger influence on your property’s SEO than you realize. Guest blogger Marco Braggio looks at 3 ways travel shoppers affect your SEO and how to use these to your advantage.