Tag: online merchandising best practices

How to Find Your Hotel’s Stories

We’ve spent a lot of time at VFM Leonardo discussing ways to tell your hotel’s stories through visual storytelling and content marketing. But a lot of hotel marketing professionals are not sure exactly what those stories are. Or how to tell them. Or if they’re worth telling.

Announcing the New Online Merchandising Best Practices Group

Today we announced the launch of our new marketing function focused on fostering best practices and educating industry professionals on online visual merchandising. Current research indicates that for every $92 spent online to acquire traffic, only $1 is spent to proactively convert this traffic. Our goal is to help hotels restore the balance.

Double Duty for your Multimedia Viewer

One of the most significant benefits of the VBrochure Multimedia Viewer is the ability to enhance your hotel’s presence on multiple channels and drive more bookings. But your Multimedia Viewer can do even more for you. Why not get your Multimedia Viewer working double duty by including a link in your corporate email signature?

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