Tag: online travel agencies

Online Travel Agencies More than Just Booking Engines

Once again, it is proven that hotel shoppers bounce from site to site to search for and compare hotels – looking for the best fit and value, confirms Tnooz, Google who? Expedia largest traffic source for Priceline. Traditionally, hoteliers have viewed online travel agencies like Expedia and Priceline as sites that hotel shoppers use only […]

New Video: The Role of OTAs in the Travel Planning Process

Travel shoppers use online travel agencies (OTAs) more for research and comparison than booking. Hotel listings on OTAs influence a much larger share of transactions. In fact, hotels that are listed on OTAs see increased reservations on their own sales channels (call centers, booking engines, etc.), according to the results of Anderson’s recent study The Billboard Effect.

New Video – OTAs – The Gateways to Purchase Consideration

In this episode, Henry Harteveldt, Vice President and Principal Analyst, Forrester Research discusses the role online travel agencies and similar sites in the travel planning and hotel marketing process. Watch it now to learn why OTAs are: More than just booking engines Great sources of discovery, advice and learning for travel shoppers Opportunities to show why […]

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