I had the pleasure of hosting a very active webinar on the subject of Online Travel Agencies for hotel marketers.
A recent study created by Expedia Media Solutions examined the relationship between Online Travel Agencies and Destination Marketing Organizations to better understand the traveler’s path to purchase.
Expedia’s research confirms the value of having more visuals available online.
Once again, it is proven that hotel shoppers bounce from site to site to search for and compare hotels – looking for the best fit and value, confirms Tnooz, Google who? Expedia largest traffic source for Priceline. Traditionally, hoteliers have viewed online travel agencies like Expedia and Priceline as sites that hotel shoppers use only […]
Travel shopping is a complex journey. The average shopper spends many days, visits multiple different websites and accesses information on different devices. Every single touch point a travel shopper has with a hotel online impacts bookings.
Travel shoppers use online travel agencies (OTAs) more for research and comparison than booking. Hotel listings on OTAs influence a much larger share of transactions. In fact, hotels that are listed on OTAs see increased reservations on their own sales channels (call centers, booking engines, etc.), according to the results of Anderson’s recent study The Billboard Effect.
Travel shoppers use online travel agencies (OTAs) more for research and comparison than booking. Although OTA market share is small, hotel listings on OTAs influence a much larger share of transactions.
In this episode, Henry Harteveldt, Vice President and Principal Analyst, Forrester Research discusses the role online travel agencies and similar sites in the travel planning and hotel marketing process. Watch it now to learn why OTAs are: More than just booking engines Great sources of discovery, advice and learning for travel shoppers Opportunities to show why […]