Why a Mobile Website is Essential: The Stats Every Hotelier Needs to See
Mobility is significantly changing the way people research and book travel. Furthermore, hotels with a mobile-friendly website will now move higher up in Google search results than hotels that don’t. So if you don’t have a mobile website yet, it’s most certainly impacting your bottom line. The stats no hotelier can ignore.
Don’t Shy Away From OTAs: 4 Lessons on How to Amplify Your Story Online
Online travel agencies are some of the most popular websites on the internet today and smart hotel marketers are taking advantage.
Eye For Travel: Social Media & Mobile Strategies for Travel 2013 Conference
Social media and mobile have an increasing influence on the travel industry; it’s important for hotels to be equipped with the knowledge and tools to capitalize on the market. I recently attended Eye for Travel’s 2013 Social Media & Mobile Strategies for Travel Conference in San Francisco to hear what they had to say about the topic.
Let Your Visuals do Your Talking!
Visually merchandising to create interest and a striking impression in the minds of online travel shoppers can inspire them to choose your hotel over others.
Images on OTAs Help Increase Hotel Bookings and ADRs
Expedia’s research confirms the value of having more visuals available online.
6 Steps to Reaching and Engaging Travelers during the Shopping Journey
The travel shopping journey has become an extensive process across the internet during which most travelers visit 20+ sites before making a hotel booking decision. To stand out, hotel marketers need to understand the journey travelers go through and appeal to them along the way.
Is Your Hotel Marketing Keeping up with Consumers Online?
With consumers becoming increasingly internet savvy, opportunities for hoteliers to market their hotels online are increasing significantly.
Online Travel Agencies More than Just Booking Engines
Once again, it is proven that hotel shoppers bounce from site to site to search for and compare hotels – looking for the best fit and value, confirms Tnooz, Google who? Expedia largest traffic source for Priceline. Traditionally, hoteliers have viewed online travel agencies like Expedia and Priceline as sites that hotel shoppers use only […]
Drive More Bookings: Give Online Travel Shoppers What they Want
Online hotel booking is a $28 billion business in the U.S. alone.1 Travel shoppers have an enormous number of online options when researching travel opportunities and rely on an array of channels to compare and shop. Research suggests that shoppers are visiting an array of online travel agencies (OTAs), trip research sites, and site aggregators […]
How satisfied are travel shoppers with the online shopping experience?
