Mobility is significantly changing the way people research and book travel. Furthermore, hotels with a mobile-friendly website will now move higher up in Google search results than hotels that don’t. So if you don’t have a mobile website yet, it’s most certainly impacting your bottom line. The stats no hotelier can ignore.
Online travel agencies are some of the most popular websites on the internet today and smart hotel marketers are taking advantage.
Social media and mobile have an increasing influence on the travel industry; it’s important for hotels to be equipped with the knowledge and tools to capitalize on the market. I recently attended Eye for Travel’s 2013 Social Media & Mobile Strategies for Travel Conference in San Francisco to hear what they had to say about the topic.
Visually merchandising to create interest and a striking impression in the minds of online travel shoppers can inspire them to choose your hotel over others.
Expedia’s research confirms the value of having more visuals available online.
The travel shopping journey has become an extensive process across the internet during which most travelers visit 20+ sites before making a hotel booking decision. To stand out, hotel marketers need to understand the journey travelers go through and appeal to them along the way.
With consumers becoming increasingly internet savvy, opportunities for hoteliers to market their hotels online are increasing significantly.
Once again, it is proven that hotel shoppers bounce from site to site to search for and compare hotels – looking for the best fit and value, confirms Tnooz, Google who? Expedia largest traffic source for Priceline. Traditionally, hoteliers have viewed online travel agencies like Expedia and Priceline as sites that hotel shoppers use only […]
Online hotel booking is a $28 billion business in the U.S. alone.1 Travel shoppers have an enormous number of online options when researching travel opportunities and rely on an array of channels to compare and shop. Research suggests that shoppers are visiting an array of online travel agencies (OTAs), trip research sites, and site aggregators […]