Tag: Pinterest

The Big 5, Are You There?

Social media gives you the chance to tell your hotel’s story in a visually compelling manner – not just your rooms and amenities, but your staff and your guests as well.

More Visual Stories, More Traveler Engagement

This post is inspired by an article I read on HotelMarketing.com titled “TripAdvisor reveals ‘secrets’ for higher visibility on world’s largest travel site”. One of those secrets to higher visibility is the use of visual content – and I could not agree more with the importance of this approach.

Best Practice Bootcamp, Session 2

Pinterest and Instagram, to name a couple, ushered in visual marketing as the breakout trend in 2012. When we look back, not that long ago…..blogs were one of our earliest forms of social networking where people were writing 1000 words, according to Dr. William Ward, Social Media professor at Syracuse University.

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