It’s been 2.5 years since we first launched Vizlly – what we were calling our “multi-channel digital marketing system” for hotels. Vizlly was built on the premise that hotels could drive more direct bookings if they had a great hotel website – one specifically designed to convert visitors into hotel bookers. And instead of paying big bucks for an agency to build it for them, with a little help from us, they could do it themselves to keep costs down. Well folks – we were wrong. Or, I should say, we were partially right.
Driving organic traffic to your hotel website is important, but driving quality traffic should also be a priority. By tweaking your SEO strategy to focus on long tail keywords, you’ll be able to drive more quality website traffic that is more likely to convert.
In an attempt to improve the browsing experience on mobile devices, Google will begin penalizing mobile websites with intrusive pop ups on January 10, 2017.
With just over two weeks until Christmas, we’re recapping the best blog articles from 2016. Here is what piqued the interest of hotel marketers around the globe, with some practical tips to take into 2017 and beyond.
A high-performing hotel website is based on science, not guesswork. It leads travel shoppers down a logical path to the booking engine. In our recent webinar, we dissected the critical elements of successful hotel website – one that turns lookers into bookers. We’ve recapped the highlights here.
Google will be switching to a mobile-first index. Yup, you read that right. They are essentially dividing the mobile and desktop indexes. This doesn’t mean desktop will disappear (yet) but it will only be updated second to mobile, the new primary index. Find out what this means for your website.
Darlene Rondeau recaps the emerging trends facing hotel marketers discussed at the HSMAI Digital Marketing Council’s Fall 2016 Planning Conference.
Now over halfway through 2016, we look at which articles are trending on the Leonardo blog so far this year. See which topics are resonating the most with hotel marketers.
Introducing The Check-In, a new video series from Leonardo for hotel marketers. Learn from our experts on what trends are shaping today’s travel industry, and how hoteliers just like you are thriving in this competitive landscape. Check out our first 6 episodes!