Winning the direct booking all comes down to having a strong online presence and a high-converting website. View the highlights from our recent Digital Marketing Summit for Hoteliers, featuring Joey Egan (Leonardo) and David Chestler (SiteMinder). Part 3 of our 4-part series.
In the “Mid-Funnel” phase of the Travel Shopping Journey, 65% of travel shoppers are considering multiple properties. This is a hotel’s chance to influence and persuade. We recap Ellis Connolly (TrustYou) & Charlie Osmond’s (Triptease) insights from our Digital Marketing Summit for Hoteliers. Part 2 of our 4-part series.
According to a BLLA survey, hoteliers at boutique hotels spend 58% of their time on sales and marketing activities. But are you seeing results, in the form of direct bookings, from these efforts? See our 5 best practices for a high-performing hotel website – one that converts, and how these 7 hotels exemplify them.
Mobility is significantly changing the way people research and book travel. Furthermore, hotels with a mobile-friendly website will now move higher up in Google search results than hotels that don’t. So if you don’t have a mobile website yet, it’s most certainly impacting your bottom line. The stats no hotelier can ignore.
Joey Egan, VP of Marketing at Leonardo, shares his best practices for building a high-performing hotel website – one that drives direct bookings.
Part 2 of our two-part series on how to drive quality traffic to your hotel website. Learn how to make your website discoverable and keep visitors engaged.
You can’t drive direct bookings if nobody can find your website. See our 8 tips for making your hotel website more discoverable in search engine results. Part 1 of our two-part series.
Instagram is one of the least noisy, yet most effective, social media platforms for hoteliers. Learn how to make the most of Instagram to drive more bookings.
Travel shoppers trust the opinions of other travelers over any other form of digital advertising. So if you’re not already using social proof on your website, it’s time to start! In this article, we show you how.