Video is working for online retailers – it increases sales conversions, lowers shopping cart abandonment rates, reduces product returns and increases website stickiness. Hotels that have followed the retail industry’s lead and launched video are seeing similar results – particularly increased booking conversions.
Over the past year, we’ve seen customers adopt online visual merchandising and really run with it. Here are the top 5 hotels with the best visual merchandising of 2010.
The Essentials of Excellent Hotel Videos offered three great examples of authentic, relevant and available hotel videos. Travel shoppers have short attention spans, want to be entertained and informed and are “liking” and sharing great videos online more and more. So length, content and shareability are also important!