In part 2 of our 2016 recap, we examine major changes made by Facebook, TripAdvisor and the OTAs that will impact hotel marketing in 2017.
Google has made a lot of changes over the last year that have impacted hotel marketing. We take a closer look at some of them and how hotel marketers can navigate these changes to their advantage.
If you’ve ever asked Siri or Google Now a question, you’ve communicated with a type of chatbot. Chatbots give hotels the opportunity to improve the customer experience at every stage of the travel shopping journey. Major hotel chains and OTAs are jumping on this technology. Should you follow suit?
As 2016 comes to a close, it’s time to start thinking about how to best utilize your marketing budget for next year. In our recent webinar we looked at 4 hotel marketing trends you need to be focused on in 2017.
From marketing automation to competing with Airbnb, our digital marketing experts revealed the top 2016 hospitality digital marketing predictions. Learn them here and be prepared for 2016.