Tag: TripAdvisor

Travelers Want to See the Full Picture – Reviews & Visuals

“Travelers want to see the full picture of a property both on the reviews and the visual side, in fact they say, pictures can paint more than words in many cases,” shares Karen Plumb, Commercial Director, EMEA, TripAdvisor for Business in this new video interview about the importance of a combination of reviews and visual media… and the impact this has on increasing engagement with travel shoppers.

Reviews + Rich Media = The Ideal Travel Shopping Experience

TripAdvisor is the world’s #1 travel website designed to help people plan travel, with over 34 million monthly visitors and 35 million total reviews. Undeniably important, reviews are just one factor in the travel shopper’s road to decision. Rich visual experiences are an increasingly important factor as well.